It's hard to deny the marketing angle and that draws from history & culture. Scooters are an urban European invention with an eye on practicality for both men & women. They rarely appear in print, radio, television, movies or the internet. Racing or stunting is limited or nonexistent, depending. Technical performance and looks are fairly sedate for the most part. As a result, they don't symbolize freedom, risk, speed, thrills or machismo. That's an uphill slog for any ad agency in North America, a region with new cities dominated by aggressive freeways, long distances and weather that precludes ANY riding for months at a time. I'm surprised any scooters are offered for sale at all here, much less the more expensive maxis. :serious