Good questions Lycheed!lycheed said:Hi Allwalk,
I'm really not familiar with Canada, so could I ask some silly quetions?
What do you think the potential market share is in Canada versus conventional motorcycles?
Do you think that they will be able to convert non-riders into riders by entering the Canadian market?
Do you think that they will be able to convert car drivers into scooter riders?
What is the perception of 'scooters' versus conventional motorcyles in Cananda?
One thing that was evident when we were rolling out through North America in the 1990s was that market entry costs are not small, and if returns are not certain there isn't the will from the financail backers to pursue it. Hostile attitude to non-American machines, derisory attitude towards big-scooters, uninterested franchises, sales staff that have no product knowledge - I think that there is probably a good argument to withdraw the big-scooter line-up from North America entriely, as opposed to enter Canada...
Even as it is, Suzuki have not released the Type S line of the AN250/400 series to North America, so they only have a very partial commitment to North America with the scooter line-up as it is.
What do you think?